Advertise in the BFX Reader

Reach over 4,500 visitors to Berkeley and San Francisco in early June with an advertisement in the Festival Reader!

Email John McMullen at or phone him, 8:00 am to 7:00 pm, at (510) 459-8264.

Our new and improved book—5.5″ by 8.5″—is stylish, attractive, and easy to carry and take home.

Your ad includes:

  • Ad design (as needed)
  • Four complimentary tickets to main stage concerts (based on availability)
  • Option to pay in up to four installments, by credit card (March, April, May and June)
  • Ads are integrated with the copy and opposite the text (not relegated to the back, etc.).

Ads will be integrated with the copy and opposite the text (not relegated to the back, etc.).

Ad rates (for black and white)
$599 | full page (4.75″ horizontal, 7.25″ vertical)
$499 | half page (4.75″ horizontal, 3.5″ vertical)
$399 | third page (4.75″ horizontal, 2.25″ vertical)
$199 | sixth page (2.25″ by 2.25″)

Inquire about our exhibitors’ and performers’ “friends and family” discount.

For more visibility, consider buying a color ad!

Color Covers (all full pages)
$999 | outside back cover
$899 | inside front cover
$749 | inside back cover

Inside Color Folio Pages*
$799 | full page
$549 | half page

Regular rate $100, reduced to $50 with any ad.
Includes your company name and/or logo (linked to your website).
Send your LOGO (.jpg), website, and address to Lorena Zapata at
Emailed twice on the two Wednesdays immediately prior to the festival.

Ad submission deadline: May 1.

Please send files in 300 dpi, to above specifications, as PDF files optimized for print.

*The opportunity for the color inside ad pages is dependent on whether we attract sufficient advertisers who know the value of color to cover the cost of the insert. We will take reservations when you buy your ad, with your agreement to the upgrade, if and when have enough advertisers to cover the printing. With only four pages available, reserve soon!